Located on 99 University Place, Yoga Vida NYC is a serene utopia embellished in harmonious tones of amber, copper, and burgundy. Its owner, Patton, gave to breath Yoga Vida on January 4th, 2010, offering New York City dwellers a new array of classes, with quality and personal instruction and for an affordable price.
“We’re still in the process [of opening],” said Patton, “It’s a process through and through. And we are making progress.”
A graduate of economic studies at Princeton, and a former futures broker at The Bear Sterns Companies, Inc. before its collapse, Patton enjoys the endeavors and rewards that his new business has to offer.
“It was a raw shell on December 4th, the first day we brought a 2x4 in and built the whole place,” said Patton. And he is increasingly proud of his new business and determined to spread the values of the studio.
For Patton and Yoga Vida’s committed instructors it is vital to “grow this place with our philosophy,” stressed Hilaria Thomas, one of Yoga Vida’s instructors and an experienced yoga teacher for over four years.
“I love teaching and I love yoga. And to have the opportunity to build something from the ground up from nothing, is like a dream come true,” added Thomas.
The passion that both Patton and Thomas possess for the innovative studio has driven the unique characteristics that Yoga Vida illuminates.
For anyone who wants to increase their flexibility to great music, Yoga Vida offers classes on Fridays with themed music, including Bob Marley, The Notorious B.I.G., and The Grateful Dead. On Saturdays, the studio hosts a class with live music and alternating bands.
Yoga, in particular, is a sharp business to invest in. Now, more than ever, yoga practice is becoming increasingly popular. According to a poll issued by Harris Interactive Service Bureau, close to 14 million Americans state that a doctor has recommended yoga to improve health and have spent nearly $5.7 billion—87% more than in 2004—on yoga equipment, products, and clothing in 2008.
IBISWorld, an independent publisher, reports that the fitness industry grows significantly as the importance of health and well-being becomes even more fundamental. “Health and social interaction are the main factors that draw members to fitness and recreational clubs,” reports IBISWorld, “The media has played its part, with an increased emphasis on appearance and wellness evident.”
Patton is similar to the very same population he seeks to reach, in that in this somber time of financial uncertainty, yoga and fitness in general, are indispensible stress relievers. “In the point that I was looking for a job and life was so uncertain, it was the only thing that could down me and bring me back to that present moment.”
However, along with the needed of a calming chakra, also comes the stiff competition between yoga studios.
Just ten blocks around Yoga Vida NYC, are nine other yoga studios and in New York City alone, there are over 500 studios available to all Big Apple dwellers.
Patton has also felt the pressure along with the competitive side of the business and “the amount of risk on the table. Every month you have to pay your bills and you can’t really get around it.”
Nevertheless, Patton is devoted to making Yoga Vida a success and his financial background assists in keeping the studio afloat.
The inevitable uncertainty and concerns have inspired Patton to run a bright yoga studio, built on enthusiasm and commitment. And his appreciation for the art of yoga increases with every passing day.
“Without [yoga], I wouldn’t be here doing something very different and be nearly as happy and even at the point where it is so uncertain, I’m happier at the end of each day than I’ve ever been,” exclaimed Patton.
Patton thrives for the simple pleasures that his new businesses offers.
“The structure of the days has been beautiful. The first thing I do every morning is take off my shoes and scrub the floors,” said Patton. “There are parts of me that really enjoy that. I’m more challenged than I ever was working at Bear Sterns.”
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