One spring morning seven years ago, 25 year old California-native John Bullock was walking around the highly populated and commercial West Village when all of a sudden he had a vision: he was going to open his own video store in this neighborhood. His goal was to combine his passion for movies and his desire to succeed in the city into one new and exciting business.
Two years later Bullock opened Cinema Classics, a small video store on Perry Street and 7th Avenue South, which offers the best classic movies of all times. “There are many movie aficionados in the Village area, so the store was quite a hit during its first couple of years,” Bullock says. Bullock, a movie aficionado himself, would spend hours talking to customers about his favorite directors such as Stanley Kubrick, Franz Capra, and Gus Van Sant.
Yet the current economic crisis and the intense competition with the movie piracy industry have taken a toll in Bullock’s industry. After a severe decline in the store’s customer rate that accounted to an approximate 40% drop in its sales, the store can no longer afford its $5000 a month retail space in the West Village. It is programmed to close this upcoming April. “Now a days watching a movie in the Internet is about the easiest thing in the world. It’s impressive how far piracy has gone,” Bullock says. Victor Lewis, one of Cinema Classic’s old customers says about the store, “The actual selection of movies is solid if not out of this world. The problem with the store I feel is that it'll go out of business because there's too much competition around.”
Not only are the small businesses suffering from the economic crisis. Last year, the closing of the Virgin Megastores marked a significant turning point in the music and movie industries. According to Associated Press writer Ryan Nakashima, the slowing economy brought harsh consequences to the megastores’ sales, “The six remaining stores took in about $170 million in revenue a year, down from the $230 million from 23 stores at its peak in 2002.”
Free online movie sites have become increasingly popular in the past couple of years. Websites such as Watch-Movies, Project Free TV, and even YouTube provide a vast database of both vintage and contemporary movies that viewers can watch without the need of downloading, spending money, or leaving their homes. According to the Motion Pictures Association of America (MCAA), 18% of online users in the US have illegally watched a full-length movie. When asked if he watches movies online, Terrell Smith, movie fan and New School student says, “Yes. I’d rather not spend the money, but also because they’re readily available on the Internet and I don’t think the people who watch the content are at fault, but the ones who upload it are the ones doing the disservices to the movie industry.” When asked the same questions, most students had similar reactions. Many perceived the movie industry as being overly rich and not truly suffering from online movie piracy.
Yet for small executive John Bullock, the illegal competition cost him his business. The average $20 sale price of the DVD’s in Cinema Classics cannot compete with the free illegal movie databases online. Bullock is reluctant about getting into detail about his future career plans, yet he does plan to continue to offer the movies he has in stock through the store’s website. “I’ve made a good income doing what I do best for many years. It is now time for Cinema Classics to take a different path,” Bullock says. Above all, the hopeful owner refuses to believe that this will be the end of his esteemed company.
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